LOGO, BRAND IDENTITY GUIDE AND BRAND APPLICATIONS
-Logotype (your brand’s stylised name) in colour, black and white
-Logomark (a symbolic icon representing your brand) in colour, black and white
-Logotype combined with logomark in colour, black and white
-Your brand’s colours
-Your brand’s fonts
-Clarification of your brand’s journey, philosophy and audience, developed in collaboration between me and you
-Historical and contemporary visual references
-Bespoke patterns that can be used in a variety of contexts
-Image style guide
-Your branding ‘secret ingredient’
-Eight visualisations of your brand in action
-Digital files of brand applications: business cards, letterheads, email signatures, invoice templates, brochures, flyers, banners, images for your website/blog, social media graphics, infographics, presentation templates, merch, additional iconography and more (details to be determined before the project starts)
-Two thirty minute-long exploration Zoom calls (to create the brief at the start of the project)
-A thirty minute-long equipping Zoom call (to empower you to use your brand identity at the end of the project)
-Two initial branding concepts
