MISSION CLARITY, LOGO, BRAND IDENTITY GUIDE AND BRAND APPLICATIONS
-Clarification of your brand's mission
-Clarification of your brand's journey
-Clarification of your brand's philosophy
-Clarification of your brand's audience, segmented into groups
-Historical and contemporary visual references
-Logotype (your brand's stylised name) in colour, black and white
-Logomark (a symbolic icon representing your brand) in colour, black and white
-Logotype combined with logomark in colour, black and white
-Your brand's colours
-Your brand's fonts
-Bespoke patterns that can be used in a variety of contexts
-Image style guide
-Your branding 'secret ingredient'
-Eight visualisations of your brand in action
-Digital files of brand applications: pitch decks, business cards, letterheads, email signatures, invoice templates, brochures, flyers, banners, images for your website/blog, social media graphics, infographics, presentation templates, merch, additional iconography and more (details to be determined before the project starts)
-Two hour-long exploration video calls (to create the brief and clarify your mission at the start of the project)
-A thirty minute-long equipping video call (to empower you to use your brand identity at the end of the project)
-Two initial branding concepts