The key art for 'Fight or Flight' posed a fun challenge.​​​​​​​​​​​​​

The film is darkly comic. Combining a vibrant colour choice and a darker sense of dread was central to the brief.

Taking my cue from indie comedy posters, I fixed on yellow as the main colour.

The stair motif is at the core of Fight or Flight.

I drew on the work of M.C. Escher when designing the steps for the poster.

The key art had to work in a variety of contexts, such as festival submissions and video thumbnails.

Interested in commissioning marketing materials for your next project? Drop me a line at :)

Sam Thorogood | Pilgrimage Design