Your brand + an emotional connection with your audience = success.


But that middle part is tricky.


I'm here to equip you to achieve it, through personal stories of individuals who have emotionally resonated with branding.


I'm Sam, a brand designer and your host. In each episode, released on the 14th of the month, a top guest picks their favourite brand. I then invite them to unpack why it means so much.


As they share, we gain invaluable insights into what makes audiences tick. Not with strategy or theory, but through that undeniable proof of successful branding: emotion.


Whether you're a business wanting to better connect, a charity struggling to garner support or a branding professional needing encouragement, this is the podcast for you.







"Branding Love Letters is a great series if you want to get a candid and comprehensive look at how branding affects the way we think and feel about leading companies." — William Baker, '20 Best Branding Podcasts'


"Listening to Sam, you'll discover that this podcast emphasises the true measure of successful branding: emotion." — Arek Dvornechuck, 'Top 10 Branding Podcasts To Listen To'


"Founder of Pilgrimage Design, Sam Thorogood, has a podcast that hits those back-of-the-throat emotions that good brands inspire." — Rachel Armstrong, 'The Best Brand Strategy Podcasts'







Available wherever you listen to podcasts. Find your platform below:













For all other platforms, click the love letter:








Browse the (ever-expanding) library of love letters below...


Podcast artwork created with the help of Canva AI.




Sam Thorogood | Pilgrimage Design

yourpilgrimagedesign@gmail.com