Case studies in brand loyalty, equipping you to better connect with your audience.

In each episode, a top guest picks their favourite brand. I then invite them to unpack why it means so much.

As they share, we gain invaluable insights into what makes audiences tick. Not with strategy or theory, but through that undeniable proof of successful branding: emotion.

"Branding Love Letters is a great series if you want to get a candid and comprehensive look at how branding affects the way we think and feel about leading companies." — William Baker, '20 Best Branding Podcasts'

"Listening to Sam, you'll discover that this podcast emphasises the true measure of successful branding: emotion." — Arek Dvornechuck, 'Top 10 Branding Podcasts To Listen To'

"Founder of Pilgrimage Design, Sam Thorogood, has a podcast that hits those back-of-the-throat emotions that good brands inspire." — Rachel Armstrong, 'The Best Brand Strategy Podcasts'

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Available wherever you listen to podcasts. Find your platform below:

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Browse the case studies below. Clicking each one will take you to a fully transcribed YouTube video.

Podcast artwork created with the help of Canva AI.