Upbeat Communities are an awesome charity based in Derby, UK.




They exist to help refugees settle and rebuild their lives in the UK. You can find out more about them here.


I created this booklet while working as the charity's Communications and Fundraising Officer (a position I held for three years).


The challenges were:

-how to condense all of the charity's different projects into one booklet

-how to emphasise the human nature of the work

-how to tell real stories without endangering people who had fled persecution





Challenge 1: how to condense all of the charity's different projects into one booklet


Challenge 2: how to emphasise the human nature of the work


Working closely with the Chief Executive, the solution I came up with was to focus on four individuals who have participated in Upbeat's work.


By going personal, we were able to emphasise the individual, whilst threading together the various projects into four distinct narratives.







Challenge 3: how to tell real stories without endangering people who had fled persecution


This was a very real concern. When creating this booklet, I had a responsibility to represent people's lived experience without compromising their security.


The Chief Executive and I made the decision to use alternative names and copyright-free stock photos alongside the stories. Although some of the individuals interviewed were happy for us to use their own name and photo, we felt that this was the safest option given the level of personal information contained in the stories.


Elsewhere in the booklet, for example the front cover, I incorporated real photos of Upbeat participants who had given photo consent.









The colour scheme for the booklet flowed from the Upbeat Communities logo.









If you are interested in a similar leaflet for your organisation, let's talk! yourpilgrimagedesign@gmail.com :)


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Sam Thorogood | Pilgrimage Design

yourpilgrimagedesign@gmail.com