It was the morning of Tuesday 29 September 2020.

I noticed that Yes Theory had posted a new short film to their YouTube channel.

They're a group of friends who make videos about random acts of kindness, pursuing meaningful connections and seeking discomfort.

I was inspired by what I saw.


...I created a poster to show my appreciation.

The film is told through a series of Google searches, so I based the colour scheme on the Google logo.

For the text, I adapted

(great typeface).

I overlaid some grain and paper texture, and hit 'export'.

It was now around 4pm.

I could never have predicted what happened next.

A few hours after sharing my poster on the Facebook group for Yes Theory fans, Ammar (co-creator of Yes Theory and subject of Free Child) shared it on Instagram to promote the film.

I was pretty excited.​​​​​​​

The film is about the power of the internet to connect us globally.

On Tuesday 29 September 2020, I saw that immense power in action.

What started as a fan-made poster had become an 'official' image for Free Child, shared with hundreds of thousands around the world...

...less than twelve hours after I watched the film for the first time.

Are you interested in a similar poster for your film, event or business? Drop me a line and let's talk! :)

Sam Thorogood | Pilgrimage Design